This may come as a surprise to you but Rachel Dooley, the talented designer behind the Gemma Redux brand, was once a lawyer who would make jewellery as a creative release in her spare time. Dooley somehow, in the space of three years, managed to turn that hobby into a thriving and revered contemporary and celebrity jewellery brand now with a celebrity following from the likes of:
Blake Lively, Cameron Diaz, Jessica Alba, Fergie, Katie Perry, Kristen Bell, Jessica Biel, Julia Stiles,Pink, Carrie Underwood, Ginnifer Goodwin, Molly Sims, Emmy Rossum, and Rachel Ray.
Gemma Redux pieces have also featured on the TV fashion success, Gossip Girl and continues to receive substantial editorial coverage in international publications including Vogue, Harpers Bazaar, Grazia, Cosmopolitan, Glamour, Zink, Instyle, Flare, Nippon, WWD and as a regular in the weeklies.
Watch this video for a glimpse into the story behind the designs and the designer.
In August 2011 you will be able to buy Gemma Redux Designer Jewellery in Australia through Lady Moor's Lover's online jewellery store. Sign up to the mailing list on OUR WEBSITE if you would like PRE-ACCESS to our limited pieces before the general public.
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